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Woodward Avenue was dubbed “Web-ward” by Quicken Loans Inc. founder Dan Gilbert this morning as he welcomed his employees to their new downtown headquarters.

“There’s going to be a lot more that is coming here in the coming year,” Gilbert told 700 employees of the online mortgage firm in the elegant lobby of the Compuware building at Campus Martius.

They are the first wave of a total 1,700 workers from Quicken and several other Gilbert-owned companies relocating downtown from the suburbs. With Compuware workers, the building will house some 4,000 technology and web-based workers, Gilbert said.

Detroit is in the infancy stage of becoming a hotbed of new economy technology, Internet and entertainment-based entrepreneurial growth companies,” Gilbert said.

Gilbert said he wants to move an additional 2,000 Quicken workers downtown from the suburbs but there is no more room in the Compuware building. The company signed a five-year lease, and Gilbert is still considering the option of building a new headquarters downtown.

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