After visiting The Phoenix House substance abuse center in Brooklyn, New York as research for a movie role, Beyonce got the idea to open up a new seven-month cosmetology training course for adult men and women. Beyonce was moved by the women’s stories and felt they needed something that was geared towards women. Her early memories of her mother’s salon was Bey’s motivation for opening the cosmetology school.
The program will prepare women coming out of drug and alcohol rehab for the state cosmetology licensure exam. All products will be donated by L’Oréal, and Tina Knowles will donate $100, 000 annually to support the school. Mayor Bloomberg appeared with the Bey and her mom at the ceremony.