• Def Jam, BET, and Get Schooled Foundation Launch Video Contest

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    Def Jam Rapstar, BET Networks and the Get Schooled Foundation announced today a video contest opened to all currently enrolled U.S. high school students aged 13-19.

    Students can submit a short rap or spoken word video about how education influences their life.  Entrants are encouraged to express themselves and engage their peers with positive subjects including, but not limited to, their goals, going to college, school pride, motivation, or dedication.

    From February 21st through March 18th, students can submit videos of their 60-second original performances to http://www.GetSchooled.com.  Voting will be open to everyone from February 21st through March 18th on the site, and students are encouraged to use social networking to spread awareness of their video performance during that period.

    The top five finalists will be determined by popular vote.  A panel comprised of executives from Def Jam Enterprises, BET Networks and the Get Schooled Foundation will then select the winning video.

    The winner will win a trip to New York City to meet Russell Simmons and Kevin Liles, and the student will be invited to perform his/her winning rhyme on BET’s hit music countdown show, “106 & Park.”

    “A key motivating factors in creating Def Jam Rapstar was understanding that rap and spoken word are powerful forms of personal expression.  They can be tools to ignite and spread positive messages about setting goals, learning, and following your dreams in a way that can create a ripple effect in schools and communities.  We are excited to get behind this unique campaign that blends art and education,” says Russell Simmons, co-founder of Def Jam.

    From now through March 18th, students can submit videos to www.GetSchooled.com.

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