The collection, of which 25% of sales will be donated to HIV/AIDS prevention projects, is available online and in H&M’s Divided department from April 26th.
Akon joined the effort as well, saying, “I’ve had a lot of friends who’ve been in the situation where their friends and family have been affected by HIV. As I travel the world, I see how much HIV affects people. It’s not like we have a cure for HIV, we only have prevention. Make sure you are protected so that you don’t ever have to worry about it. Ever.”
H&M and Designers Against AIDS’s (DAA) aim to help spread the message of safe sex and HIV/AIDS prevention to young people around the globe. See more celeb pics over at H&M.