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Rihanna Armani Jeans Ad campaignRihanna is the face of Armani Jeans latest campaign. Wearing newly-acquired bleach-blonde bangs, Riri, decked out in all black, dons a pair of the label’s sleek & snug pants, with a shaggy, cropped sweater and motorcycle boots.

Looking every bit the badass, Rihanna channeled film noir by standing in front of a classic car.

She’s set to model their underwear line, as well.

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