Toys “R” Us will kick off its Black Friday sales an hour earlier this year, opening its doors at 9 p.m. on Thanksgiving evening.
The toy retailer will be one of several stores opening on the night before the official Black Friday begins. Last week, Wal-Mart said it would open at 10 p.m. on Thanksgiving night.
“We’re excited to welcome customers at Toys R Us stores across the country for what has become an annual tradition for many families after Thanksgiving dinner is finished,” said Greg Ahearn, Toys “R” Us’ chief marketing officer, in a statement.
Deals will include a free $50 gift card with the purchase of any Apple iPod touch, LeapFrog Leapsters for $24.99, marked down 50% from the regular price, 40% off Ultimate Optimus Prime Transformers, which are usually $79.99 and 10 Squinkies packs for $10, which are regularly $2.49 each.
Additional doorbuster deals will be available from 5 a.m. to 1 p.m. on Black Friday, Toys “R” Us said. Those deals will include a free $19.99 Imaginarium starter kit with the purchase of any Imaginarium or Crayola easel and 50% off the LeapFrog Alphabet Pal, which regularly costs $19.99.
Other discounts will run throughout the weekend, including a $10 gift card and $100 savings with the purchase of any Xbox 360 console and buy-one-get-one-half-off on all Moshi Monsters and Trash Pack collectible figures.
Toys “R” Us said it will stay open until 11 p.m. on Friday, Nov. 25. But for those unable to withstand a 26-hour shopping spree, the same deals and discounts will also be available on Toysrus.com starting at 9 p.m. on Thanksgiving.
Toys “R” Us also said it would give its Facebook fans an early preview of some additional doorbuster deals and free gift-with-purchase offers starting at noon on Monday, Nov. 14.
The entire circular will be released on Thursday, Nov. 24. To encourage even more shopping, last month, Toys “R” Us also said it was extending its layaway program beyond big-ticket items to include most toys in its stores.