• Bey’s “Deréon” Brand To Produce Home Decor

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    Beyonce’s House of Deréon and Deréon brands have announced a partnership with Arrow Home Fashions to produce a line of home furnishings. According to Home Textiles Today:

    Collections feature European inspired prints and colors, bohemian patchwork pieces, metallic threads, shams with diamond quilt stitching and feminine dressmaking details.

    Both collections are being presented to major department and specialty stores with retail prices ranging from $149.99 to $199.99 for House of Deréon and $49.99 to $99.99 for Deréon.

    House of Deréon addresses the master bedroom, while the more print-oriented Deréon line targets a younger customer, age 15 to 30.

    Beyonce learned sewing from her mother, a dressmaker. Although known for her apparel designs, Knowles has designed custom window and bedding for her home in Houston as well as her daughter’s homes, she said.

    “I’ve been dreaming about home since we started the line,” she said. “I love pleating. I love pin-tucking. I love beading.”

    At home, Knowles said with a laugh, “My bed has 12 to 14 pillows on it.”

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