• And The New Face Of Kelloggs Is…

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    Kelloggs snagged Olympic Gold medalists Gabby Douglas for a new endorsement deal early. She was presented with a special edition box of Kelloggs featuring herself holding the gold medal, just a day after winning the all-around individual gymnastics competition at the Olympics.

    According to reports she will make a cool $1-3 million from her deal with Kelloggs, is expected to earn a low to mid seven figures in endorsements over the next year and could make over $90 million in endorsements over the next decade now that she is a World Champion.

    Meanwhile, Dominique Dawes, the first African American Gold medalist in Gymnastics, weighed in on her new endorsement with caution saying:

    Gabby is going to start quickly recognizing that she’s a business, she’s a brand, and she should be very selective in the people she surrounds herself with and the opportunities she decides to take.

    An analyst also shared his thoughts:

    As a 16-year-old, she has really got kind of the sky is the limit. She brings so many intangibles that marketers look for. She’s young. She’s fresh. She’s a new face.

    Her mom is doing the praise stomp that she doesn’t have to work those three jobs anymore.  Sacrifice paid off.


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