Video Music Box
Thank the Lord for Ralph McDaniels. In the early 80’s MTV turned its nose up to rap videos with the reasoning that hip-hop was “just a fad” McDaniels created an on-air platform for upcoming MC’s. Instead of the usual studio format used for other music shows, “Video Music Box” was shot mostly outdoors around New York City.
WATCH: Jay-Z and Notorious B.I.G. perform “Get Money” at Ralph McDaniel’s birthday part in 1996