The VMAs had a TV-14-D-L rating, which means it was inappropriate for kids under 14 and had suggestive dialogue and language. Expecting nothing but wholesome entertainment from MTV is like expecting to order ham from a vegan restaurant. It just make no sense.
And really, neither does outrage or embarrassment. Sometimes things that are so extreme have their way of swinging so far that all they can do is come back the other way. We see it with the “wives” era or reality television.
After so much cursing, slapping and glass throwing, the audience started to have enough. The audiences had seen enough of women behaving worse than the rowdiest middle school girls. And as a result, the ratings are down, the shock value is gone and soon so will many of those shows. It wasn’t because of our open letters to the producers or our outrage. It’s mostly because most of the people that loved it are now bored with it.
And by the look at the faces of Miley’s peers as she gyrated and made sexually suggestive motions with a foam finger, they are pretty much done too.
Moms and dads are supposed to be appalled at the VMAs, or at least pretend to be appalled in front of their children, church members, etc., so MTV accomplished that goal. But when Rihanna and Drake and members of One Direction look at Miley and shake their heads, that’s a problem. In entertainment, the one thing that makes a bigger impact than love or hate is indifference. The teens I know were more bored than intrigued and that might mean the beginning of the end for Miley.