In 1972, she turned down the role of Cleopatra Jones because she thought it was too stereotypical and offensive to blacks.
With her business savvy at hand, Sims started her own wig making line which resulted in a major beauty empire. By the 1980’s she owned the Naomi Sims Collection, and had written several books on fashion and beauty.
Naomi Sims passed away in August 2009 from cancer. She was 61 years old.