10/22/12 5:00pm to 11:59pm

Venue: Roberts Riverwalk Hotel
Phone: (313) 259-9500
Address: 1000 River Place Drive, Detroit, MI 48207


In support of National Breast Cancer Awareness Month, entrepreneurs and sports enthusiasts Sandra Ware and Erica Banks will team up to host “Kick-off for a Cause” on Monday, October 22 from 5 p.m.- midnight at the Roberts Riverwalk Hotel, 1000 River Place in Detroit. The event, benefiting the Barbara Ann Karmanos Cancer Institute, will bring together philanthropists and football fans for the ultimate Monday Night Football viewing experience, giveaways, silent auction and more.

“We are excited to support the Barbara Ann Karmanos Cancer Institute because of their longstanding commitment to women’s health,” says Ware, president of Avail Services, Inc. and Banks, director of communications, Bankable Marketing Strategies. “Because breast cancer affects women and men, we wanted to create a unique and exciting event to bring them together to draw attention to the disease.”


Hundreds of metro Detroiters are expected to attend the fundraiser to watch the Detroit Lions take on the Chicago Bears. Game time is 8:30 p.m. A complimentary tailgate buffet takes place from 5:30-6:30 p.m. Tickets for the event are $15, with a portion of the proceeds benefiting the Barbara Ann Karmanos Cancer Institute.

“We are very appreciative of the efforts by Avail Services and Bankable Marketing Strategies to raise funds for the Karmanos Cancer Institute,” said Nick Karmanos, senior vice president of Institutional Relations at Karmanos. “It’s heartening whenever members of the community take the initiative to support our life-saving services. We thank Sandra, Erica and participants of Kick-Off for a Cause for their generosity.”

Kick-off for a Cause is a monthly social series benefiting charitable organizations in Detroit. Partners include: Roberts Riverwalk Hotel and Residences, Ambassador Magazine, TR3 Studios, and Plush Apparel.

For more information, contact 313.237.8740. To schedule interviews, please contact Erica Banks at 313.693.7547 or Sandra Ware at 248.417.2709.



Located in mid-town Detroit, Michigan, the Barbara Ann Karmanos Cancer Institute is one of 41 National Cancer Institute-designated comprehensive cancer centers in the United States. Caring for nearly 6,000 new patients annually on a budget of $265 million, conducting more than 700 cancer-specific scientific investigation programs and clinical trials, Karmanos is among the nation’s best cancer centers.

Through the commitment of 1,000 staff, including nearly 300 physicians and researchers on faculty at the Wayne State University School of Medicine, and supported by thousands of volunteer and financial donors, Karmanos strives to prevent, detect and eradicate all forms of cancer. Its long-term partnership with the WSU School of Medicine enhances the collaboration of critical research and academics related to cancer care. Gerold Bepler, M.D., Ph.D., is the Institute’s president and chief executive officer. For more information call 1-800-KARMANOS or go to


Bankable Marketing Strategies is a full-service integrated marketing communications agency committed to delivering professional, quality services. As marketing communications professionals, our services include public relations, marketing campaigns, advertising, media planning, branding and awareness identity platforms, target audience and stakeholder engagement, community outreach, issue and crisis management, events and more. We offer a variety of services that effectively align Bankable Marketing Strategies with our clients’ vision, mission, goals, measurable results and desired outcomes.


Avail Services, Inc. specializes in sport community engagement. Representing professional athletes in the NBA, NFL and MLB, Avail works with its clients to create sustainable programs and campaigns that directly impact youth and communities.

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